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About Me

Over 25 years as a CEO, I built and sold three companies, including Dial800, WebComet, and Call Delivery Systems.

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I believe relentlessly focusing on satisfying your ideal customers' wants and needs leads to profits. I also believe in leading with honesty, humility, transparency, and reliability and maintaining a healthy work/life balance.  I love inventing and bringing innovative ideas to life through strategic planning, creative marketing, and efficient operations. 

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By focusing on clear communication, strategic vision, and a customer-centric approach, I aim to inspire and guide others to create their own success stories. Thank you for taking the time to learn a little about me. I look forward to connecting and exploring how we can achieve great things together.

Dial800

In 1996 I was recruited as the CEO of a startup called Dial800.  About 20 years later, we sold the business in a highly profitable transaction.

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Several critical strategic business decisions  I made along the way include:

  • Hiring the right team

  • Building call-tracking  software 

  • Using the science of memory chunking with ad success

  • Focusing our marketing efforts on the Direct Response TV and radio industry.

 

From virtual obscurity, we became a leading software and toll-free number supplier in the Direct Response industry.

Dial800 Call Tracking Software

To increase our value proposition to our clients, I built a proprietary call-tracking software that I named "CallView360".

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Eventually, we had an entire technology department coding and improving the features and user experience of CallView360. 

 

CallView360 and our memorable 800 numbers put our business on the map helping thousands of businesses optimize their marketing.

CallView360 tracking software by Dial800

web comet isp

I built a subsidiary of Dial800 called Web Comet.  Web Comet was an Internet Service Provider (ISP) that was eventually merged into another business.  

 

I assembled an operations team and implemented a sound legal strategy to build our business. 

 

Within a few short years, we built and sold our ISP business.
 

Web Comet ISP

dial800 market strategy

I pivoted fundamentally to the Direct Response TV and Radio business.  


Through case studies, I proved that advertising with a memorable 800-number increases sales.  


I invented a proprietary 800-number algorithm based on the science of memory chunking. This algorithm significantly increased our sales. 


Our clients included DISH, Direct TV, UBER, Nestle, and Bank of America.
We generated tens of millions of dollars from DR and became the "800 Pound Gorilla" in this market. 

Dial800 Marketing Strategy

call delivery systems 

I led a team that built Call Delivery Systems, a successful lead-generation business.  We delivered thousands of leads to advertisers using our proprietary software.  We sold the business to a strategic buyer to help grow our research company, Reconnect Research.

Call Delivery System

Reconnect Research

I invented a highly accurate and cost-effective survey research method called RICS-- Redirected Inbound Call Sampling.  The RICS methodology was published in the leading scientific journal for survey research, Public Opinion Quarterly.

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The New York, Florida, and Louisiana Departments of Health used RICS to conduct important COVID-19 and vaccination research. 


RICS appeared in the leading academic journal, the Wall Street Journal, Huffington Post, and CNBC.

Reconnect Research
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