I went into Trader Joe's to get my wife a few things and rode my e-bike. I forgot my bike lock, so I asked the manager if I could park my bike in the store. To my surprise, he said yes, just put it against the glass. After thanking the manager, I asked him what the core value was, and he said it was the "Wow, the customer" core value. I told him, "You really wowed me"!
Great companies, like Trader Joe's, have Core Values that everybody knows and uses. These values are one of the 9 Core Competencies of great companies.
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